The best guide to GE15 will come from single constituency polls NOT the national surveys and the seat calculatorsOctober 21st, 2014
At what level majority will Lord A find the Tories holding on in the marginals?
In the past year we’ve seen a revolution in British political polling which is totally transforming the way wrong look at General Elections.
Rather than the focus being on national polls from which we can project seat numbers we are seeing an avalanche of constituency polls coming mostly from Lord Ashcroft and initiatives funded by wealthy UKIP donors.
These are serious polls of single constituencies with proper sized samples and should not be compared with the marginals polling of yesteryear. In the Ashcroft ones the standard sample is 1,000 and we get both the specific seat data and the overall aggregate whenever a new round is published
So far we’ve had polls in just under 90 Westminster seats from Lord A, Survation and ICM. and there are said to be new ranges of constituency in the pipeline. Lord A gave us a taster in a recent post:-
“…Labour would become the largest party if results in the seats I have already polled turned into results on election day – and there could well be more to come: while my polling has moved into seats with bigger Tory majorities I have not yet come to the “bite point” at which the potential losses end and Conservative seats consistently start to stay blue.
Research I currently have in the field is looking at some of these safer seats in search of the point at which the damage stops. If and when we find it, that should define the boundary of the real Conservative-Labour battleground.
But other unknowns remain. For example, are there vulnerable but hitherto unpolled Lib Dem seats in England and Wales? Could UKIP be making a significant impact in places we have not yet looked at> And what is happening in Scotland, where the big SNP gains some expect could change the equation significantly, especially if they are at the expense of Labour?..”
I wonder how that bite point will compare with national polling when fed into a seat calculator. Based on what we’ve seen so far there’s a bigger CON-LAB swing in the battleground. In LD held seats it is hard to draw any conclusions. In some areas seat polling is going with national polling – in other areas it isn’t
As I keep on saying general elections are not determined by national aggregate vote shares but by 650 separate votes in individual seats and I for one am hugely grateful to Lord A for helping us see what is happening where it matters.